Service sector expectation and experience of service quality, branding Essay

Service sector expectation and experience of service quality, branding and loyalty in a customer perspective - Essay Example The paper tells that the service sector organisations are required to be focused on providing services and/or products based on the needs of the customers. The culture as well as the operations of service organisations is often identified to be customer-centred. Contextually, Sachdev & Verma stated that service organisations are much inclined towards developing service quality, brand image and customer loyalty with the intention of meeting the preferences of the customers and gain their satisfaction at the utmost level. Presently, customer satisfaction is recognised as an important consideration for a business corporation to conduct its respective business operations competitively and successfully. In the present competitive market scenario, service quality, branding along with loyalty play an imperative role towards assisting organisations in attaining greater success and profitability. According to Beneke & et. al. and Abd-El-Salam & et. al., the service sector is required to condu ct their operations based on which products and/or services are provided to customers in accordance with their expectations. In this regard, service sector related business organisations are focused intensely towards gaining superior customer satisfaction as an ultimate objective of developing competitiveness in the worldwide business market segments. In this similar concern, Agbor & Eriksson stated that level of profit margin and market share of any service sector related organisation raises or lessens are based on the concept of customer satisfaction.